If you live in New Jersey, then I’m sure you’ve been aware for quite some time that the Garden State will host the 2014 Super Bowl. Sure, the NFL is saying that it is being hosted by New York and New Jersey, but let’s be real – MetLife Stadium is in New Jersey, the hotels where visitors will stay are in New Jersey, and all of the local businesses that will benefit from the Super Bowl are in New Jersey. This is clearly a New Jersey event!
Whether you’re the type of New Jerseyan who loves that the Super Bowl is coming to MetLife Stadium or whether you hate it, there are some undeniably great impacts coming our way. To begin with, the general rule of thumb is that Super Bowls can provide up to $500 million in gross economic activity for a host city. Half a billion dollars? That’s not too bad for a few days of mayhem!
What’s better than the $500 million economic impact, though, is the fact that there will be a variety of part-time and temporary jobs available to help set up for, manage, and break down from the Super Bowl and its pre-game festivities. Those types of jobs aren’t segregated to New Jersey alone, either. Those are the types of jobs that folks in New York City can benefit from as well as New Jerseyans living in the central part of the state. I believe that this is one of the best impacts from hosting the Super Bowl because it provides an opportunity for an unemployed or underemployed person to make their own, professional impact on a company that is looking to hire more people. In other words, if you’re one of those people who thinks all they need is a chance at a job so they can impress an employer enough to want them to be hired full-time, then this is that chance!
A third benefit from having the Super Bowl in New Jersey is the fact that we get to show off the real New Jersey. No, not that stereotype-laden image that most of the rest of the country has of us as fist-pumping, loud-talking, self-obsessed members of the mafia. We get a chance to showcase the real New Jersey – a place filled with optimistic people, caring families, and intelligent discussion.
Alright, well most of the discussion is intelligent!
However, before we get to experience the economic and social impacts that come along with hosting the Super Bowl, New Jerseyans have a chance to realize more than $200 million in economic impact from hosting another global event… WrestleMania XXIX!
If you read this blog, then you probably know that I used to be a big wrestling fan many years ago and am still somewhat of a fan today (though to a much lesser, rather passive degree). However, since I have that latent wrestling fan mentality I fully intend on attending WrestleMania next year (and the Super Bowl in 2014 for that matter) because it’s going to be so close to home. Aside from the fact that I plan on attending one of the major annual global sporting/entertainment events based in America (i.e. the Super Bowl, World Series, NBA Finals, NCAA Championships, WrestleMania, etc), I think that this gigantic wrestling show presents a much more exciting opportunity for those who are without jobs.
As I wrote above, there are going to be a lot of staff ramp-ups leading into the Super Bowl. Well, there are going to be a bunch of staff ramp-ups leading into WrestleMania as well. Not only does the stadium have to transform into the spectacle that Vince McMahon creates every year, but there is usually a week-long series of events all around the host city (or, in New Jersey’s case, the host region). Sometimes, the events leading up to the actual show can bring in as many or more visitors than the show itself.
And that’s another item to consider. Currently, MetLife Stadium can hold about 82,500 fans. However, WWE has a history of extending attendance capacities in football stadiums by the thousands since they utilize the field for seating space, too. Chances are that WWE is going to try to figure out how to pack as many people into MetLife Stadium as possible. I wouldn’t be surprised if there were 95,000+ people in that stadium for WrestleMania when all was said and done.
Anyway, the point of this entry was simply to acknowledge that there are two major events coming to New Jersey in the next few years and we all should be pretty excited about the opportunities that come along with hosting these events. There is an economic impact with dollars spent at local business, there is a professional impact with jobs being created for the unemployed or underemployed, and there is a social impact that will allow us to show the rest of the country and the world all of the great things about New Jersey.