Posts Tagged ‘Halloween’

Are You Getting Into the Holiday Spirit?

Thursday, December 3rd, 2009

So, are you getting into the holiday spirit? Christmas is only a few weeks away with New Year’s Eve coming in close behind and we’ve already passed both Halloween and Thanksgiving. This is the time of the year that most people absolutely love with all of the holiday parties and the family gatherings, etc. But I wonder if you’re getting into the holiday spirit this year.

I think that for the first time in a long time, I’m not really “into it” yet. For me, I think there are three specific reasons why I’m not so much into the spirit yet this year. First, the weather! Maybe it’s because I’m thinking back 20+ years, but I always remembered December through March as being a vicious time of the year with respect to snowfall. Nowadays, though, if we get two major storms and a few flurries in between, that’s a lot. I think that there’s something about the snow and watching a snowstorm that makes this time of the year special. When it’s t-shirt and shorts weather, though, it’s pretty tough to get into the spirit of the season.

Second, the stores aren’t doing it for me this year. If I recall correctly, last year I would walk into the Wal-Mart and the Target and even the Monmouth Mall and everything was draped with “Merry Christmas” signs or “Happy Holidays” banners and you’d see Christmas trees set up around the store, etc. It was a very festive scene! However, this year the local stores seemed to have toned it down a bit which might be a result of cost cutting measures, who knows. I always think that the Christmas season, though way too commercialized these days, is always augmented in a positive way when commercial outlets dress themselves up in the season. On a related note, the Christmas music on Sirius XM’s channels has been so-so at best this year. They’re mixing in a lot of different stuff and I believe that the diversity in generations of musicians takes away from the overall impact.

And finally, I’ve been really busy over the last three months so I admit that I haven’t really had a chance to stop and think about presents or decorating or attending any Christmas parties, etc. Of my three reasons, this is the only one that I think I have an ability to change, but I really don’t think a change on my part is necessary since in about a week’s time all of the things that are taking up most of my free time will be over (teaching and taking a course).

Maybe next week it’ll be a little colder, the stores will put out more of their Christmas decorations, and I’ll have more free time to take it all in. Until then, though, the days seem to keep on flying by just like any other time of the year!

The Merger – One Year Later

Monday, November 16th, 2009

Can you believe it was one year ago today that the merger was complete? Pretty amazing, huh? I mean, just to think that there used to be such duplication seems absolutely mind-boggling! Oh wait – you’re not sure what I’m talking about? Let me refresh your memory

Joe's Journal - As it used to exist

Joe's Journal - As it used to exist

If you read that link, you now know that I merged my old blog – Joe’s Journal – with the one that you’re reading – JerseySmarts.com. One year ago today, that merger was complete. I think the results have been great, but you could probably be the judge of that better than I can…

One of my favorite parts of the old Joe’s Journal was that crazy header that I put together by blending all of the different things that crossed my mind at the moment. You might be able to tell from that screenshot, but there are a whole bunch of different things on there including the Monmouth University hawk, Stewie from an early episode of Family Guy, the Arrested Development television show’s logo, a Cross, the American flag, my fraternity’s flag, a Lord of the Rings logo, a Smallville logo, a silhouette of New Jersey, a Rutgers University logo, and a bunch of other stuff. Plus, the main color of the site was yellow.

In general, I never hate on any of my old sites and Joe’s Journal is no different. I really enjoyed that blog since it was my personal blog where I let off steam and commented on a variety of issues (the entries have all been merged into this site, so go back a few years and look at some of the older posts – lots of bitching in there!). However, as I began to enterprise my web design skills and I began creating newer websites with stronger capabilities and better marketing opportunities, I realized that I had to begin eliminating duplication in those areas of my life where it was unsustainable and, really, unnecessary.

On that point, a few years ago I opened up JerseySmarts.com as a place where I could capture some of the writing skills of my friends from college and other people that I’ve met along the way. It never really panned out the way I wanted it to, but that’s okay. Since JerseySmarts.com became a viable source of revenue, I wound up keeping the domain and just uploading my Joe’s Journal entries onto both blogs. It was easy, but pretty laborious in the grand scheme of things. I never wanted to engage in larger marketing campaigns or new ways to present content because I didn’t want to have to duplicate everything. Plus, I felt like the impact of my entries was being thinned since they were available in two locations.

The logical answer was to merge the two blogs and condense my efforts to create a single website with greater impact. I think that I’ve been pretty successful in that effort considering that JerseySmarts.com is both profitable and has a wide readership. Since the merger, I’ve admittedly held back on publicizing the blog to the extent that I originally intended and part of that was because I wanted to ensure that I had the commitment to keep the thing updated. With that, I’m glad to announce that today marks one full year of this blog being updated every single day. In 365 days JerseySmarts.com has had more than 365 entries. I think that’s a pretty significant accomplishment for a one-man show. One of the ways that I accomplished this was taking advantage of the ability to “schedule” a post in WordPress. For example, I wrote all of the entries for November 1st through November 16th (that’s today) on Halloween. Hey, I had the free time while sitting around waiting for trick or treaters, so I wanted to use it productively! I can’t guarantee that I’ll be updating the blog on a daily basis for the coming year, so I might miss a day here and a day there, but I made it work in the last year so I might be able to keep the momentum going in the coming year!

If I had my way, I’d get more people to sign-up for the monthly newsletter in the next year and I’d utilize that newsletter for more than just a recap of previous entries. I think that goal is attainable, but not when the newsletter stands at 26 subscribers. Last month I started a new Google Group which replaced the old newsletter system that I’ve been using for the last year. Let’s hope that it has some staying power, huh?

Anyway, we’re one year into this merger and I think it’s going great. Let me know what you think!

Happy Halloween 2009!

Saturday, October 31st, 2009

Little kids and sugar-craving teenagers all over the country have got to be loving the fact that Halloween falls on a Saturday this year. Not only do you have all day to anticipate how great it will be to get all of your candy for the next month and a half in one night, but you can pretty much stay out as late as you need to since there is no school tomorrow! How awesome is that!?!

We did some decorating for Halloween at my townhouse this year. As you can see from the pictures, it wasn’t the most elaborate of decorations, but it got the job done. I also went out and purchased some candy for the kiddies that come along and knock at my door tonight. And I decided to wear one of my t-shirts that has two gigantic skulls on it in order to set the mood for the trick-or-treaters.

So if you’re out there tonight as a trick-or-treater, be careful and have fun. If you’re giving out candy to the kids, remember that the high schoolers get cans of corn and hash instead of candy.

Enjoy!


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