At some point last month, Ford announced that the Fusion Hybrid would cost slightly more than Toyota’s Camry. Ford hopes that its hybrid version of the Fusion (which is projected to get better gas mileage than the Prius) will be able to start taking away some of the Camry’s annual sales.
Ford Motor (F) said Monday it will charge a base price of $19,270 for its revamped Fusion midsize car and $27,270 for a hybrid gas-electric version.
The 2010 Fusion is due in showrooms this month. The company is hoping it will take market share from the Toyota Camry, which is the top-selling car in the U.S.
Toyota Motor says on its website the Camry has a base sticker of $19,145. The hybrid costs $26,150.
I think it would be great if Ford could compete with Toyota since Ford is the only American car brand that actually has any life left in it. Both GM and Chrysler are essentially worthless at this point and while the masses cry out for better efficiency at a better cost, these two companies aren’t producing. Ford, at least, is trying to address the concerns of the public by giving them what they’ve been asking for – a decently priced hybrid that doesn’t just tout the fact that it is a “green” car, but instead actually delivers value for the money spent on the purchase!
So I’m hoping for two things. First, that the move towards hybrid vehicles continues even though we’re not paying as much for gas these days. And second, that Ford does well with its Fusion Hybrid.
I’m not sure if this is necessary, but I feel compelled to state that I own Ford in my stock portfolio. Just offering some full disclosure.