Earlier this week, my company asked me to fully engage it in social media. In my world, that’s pretty easy to do – I set them up with a Facebook page, a YouTube account, and a
dreaded Twitter account. I actually didn’t know much about the Twitter account and just signed them up without providing any followup. Clearly, that wasn’t going to work since I’m one of two “technical” people in an office filled with about 20 folks who know more about money than about social media. So, I was stuck with having to do some “tweeting” on this Twitter platform.
Frankly, it’s one of the dumbest things that I’ve ever done online. You get 140 characters to say what you’re doing or to give an update on what’s going on in your world. My response to this is – “Who cares?” Honestly, who cares what you’re doing right now in 140 characters or less? Seriously – get a job. Anyway, since this Twitter thing is taking over the world and it does seem to be pretty relevant in the grand scheme of social media, I opted to start a Twitter feed for JerseySmarts.com.
Honestly, I started the feed because I wanted to make sure that I have the “JerseySmarts” user name (which wasn’t a problem). Right now there are two tweets on the Twitter feed (how ridiculous of a sentence was that, by the way?). I’m going to incorporate some software into the back end of JerseySmarts.com that will allow for an automatic update of the Twitter feed each time there is a new entry on JerseySmarts.com. I think that’s the most productive use of that social media client for this website.
What do you think?