Random Pages
  » Typical "About Me" Page
  » Register at EyeSoda.com!
  » Unnecessary DVD Collection


 All blog visitors may view pictures


Only Facebook members can view

 New Jersey Blogs
 Link Exchange Sites


 Check Out These Sites
Add to Technorati Favorites








The Latest on JerseySmarts.com
 » Sirius XM Subcribers Get Ready For A Rate Hike
 » Unnecessary Complications: Do Your Job The First Time!
 » Sirius XM Blows A Chance At Some Revenue
 » Pictures of The First Harvest From The CSA Farm
 » Whoa! Television Pitchman Billy Mays Passes Away
 » What the Hell Does “Meh” Mean?
 » Great Week of Entries Ahead…
Receive E-Mail Broadcasts


Bookmark and Share
     Subscribe      Print Page    Share on Facebook
The Toy Industry Coming Under Attack from Parents
December 2nd, 2008 | Added to Money, Jobs, & Finances

As the economy continues to tank it seems that no one is safe from being scrutinized by an ever-more pissed off public. FOXNews.com ran a story the other day talking about how parents are now condemning advertisers for their heavy advertisements that are directed at children. This is an interesting one to me, but here is the crux of the issue from the article:

In a season that inspires earnest letters about toys, one notable batch is being sent not by kids to Santa’s workshop but by parents to the executive suites of real-world toy makers.

The message: Please, in these days of economic angst, cut back on marketing your products directly to our children.

The letter-writing initiative was launched by the Boston-based Campaign for a Commercial-Free Childhood, which says roughly 1,400 of its members and supporters have contacted 24 leading toy companies and retailers to express concern about ads aimed at kids.

You have to admire the parents who would take out some time in their day to write these letters, but it makes me wonder what happened to old school parenting? What happened to a parent keeping an eye on what their children watch on television – including the commercials? And what happened to a parent telling their child, “No. You can only have one toy – not all five of them.”

I’m sure that the people who wrote these letters are fine parents and that they take good care of their children, but this just seems to me like a financially-strapped citizenry lashing out at anything around them. Why not go after those companies which put the impulse buy items at the front of the grocery store? I mean do you really need the candy bar or the deck of playing cards that are wedged up above the conveyor belt? Of course not, but they’re there for you to look at as you pay.

Better yet, why not sue all of the major retailers who have now rearranged their stores so that you cannot get to the items that you really came for unless you walk through the entire building? Look at Wal-Mart – they have all of their electronics and the toy department in the back of their stores now. What if you just want to come in and buy a DVD? You’d be subjected to advertisements on your entire way through the store and on your way out.

It goes on and on. Writing these letters was a valiant effort by these parents, but probably an activity that would have been more useful if they just sat down and educated their children on how to read and react to various advertisements.

In the mean time, check out New Jersey Carpet Cleaning for the best carpet cleaning in the Garden State!

More On This Topic From JerseySmarts.com:
  » Book Review: Good to Great
  » A Little Late on this One, But Why Not?
  » Update: New Stuff at JerseySmarts.com
  » Federal Work Study and the Reality of College
  » Susan Boyle Brings Hope to the Masses
  » Some Thoughts on NBC’s Kings

Consider Contributing to JerseySmarts.com

If you've enjoyed reading this entry, please consider making a small contribution to JerseySmarts.com by using the PayPal link below. A contribution of $5 or $10 is very helpful in meeting our monthly and annual expenses. Your contributions help JerseySmarts.com bring information like what you read above to your fingertips. Thank you!


2 Responses to “The Toy Industry Coming Under Attack from Parents”

  1. Jacob Spades says:

    It sounds to me like they are wanting the companies to take responsibility for the proper upbringing of their children. Parents nowadays seem to continually shift responsibility away from themselves and look for someone else to blame when their children grow up and don’t contribute to society. Of course, we hear cases of this neglect every day on the news, about how little Caycee in Florida was an afterthought to her mom who was more concerned with going out and partying all night instead of being a parent. Parents are more concerned with other things (such as their favorite television shows and sports or keeping up with the latest trends in fashion) than they are with their own children.

    Although it’s only one facet of the equation, the alcohol scene is playing a more integral and changing role than before. Previously, it was considered as a gateway to child abuse, and now it is taking on the light of child neglect. Kids these days getting pregnant and having kids earlier resort to what they know best to escape their problems and dismiss responsibility: alcohol. Most notably, the continuation of this type of “go-out-and-party-all-the-time” mentality from college is carrying over into their adult lives when it should have stopped years before.

    And since I’m already off on tangents unrelated to the original post… I don’t agree with President-Elect Barack Obama on many things, but where I feel most strongly in agreement with him is his position regarding the family. Although he targeted his ideals towards the black community, it’s actually something that transcends all races. Parents need to step up to the plate and take care of those children.

    “Anyone can be a father, but it takes a man to be dad.”

  2. Joe says:

    I agree on a bunch of your points. I have friends who graduated college and are still in that “go out and party” mode. And the issue of immature people having children is booming all over the country and all over the world.

    If you’ve ever seen the movie Idiocracy, I think we’re heading in that direction!

    http://www.jerseysmarts.com/2007/03/31/dvd-review-idiocracy/

Leave a Reply



Sirius Satellite Radio Inc. LinkShare  Referral  Prg
Funny T Shirts Inc.


Tags: , , , , , , , , , , , , , , , , , , ,


© 1996 - 2009 Usable Web Solutions, LLC
Entries (RSS) and Comments (RSS).

All content is exclusive to this site and may be reprinted only with express written permission of the Owner of this site.
Privacy Policy | Contact Us