The quick update for Usable Web Solutions, LLC is that I carried through on my plans to remove all of my third party clients and now the business operates as a shell corporation that owns several independent websites. While I enjoyed working with most of my clients most of the time, I began to run into issues where certain clients just wouldn’t pay for my services. In business, I live by a simple code – you pay a person/company what you promised to pay them, assuming that the good or service provided was of the expected quality. Simple. I never had a complaint about the very high standards that I set for my work; rather, the clients who stopped paying me ran into their own financial troubles and their financial troubles became my issue. Not good. As you might suspect, once those clients stopped paying regularly I cut them off and canceled those contracts.

Then I ran into several issues where clients began to think that since I was their website designer, then I was also their in-house technology person. They were wrong. Some folks just didn’t understand that the guy who makes your website isn’t the guy who is tasked with fixing your Microsoft Word when a document doesn’t open… particularly when the contract you signed with that website guy clearly states his responsibilities being tied solely to your website presence! Thankfully, I only had one or two of these clients over the years (each with several websites, come to think of it). Spinning them off to other web designers in the area was an easy decision when their contracts came due.

And then there was my favorite type of head-shaking client – the ones who knew almost nothing about technology, but they would boss me around demanding that complex activities (think highly sophisticated database building) take place in a matter of days. I had one client that demanded an integrated third party payment system be installed on their website by the end of the day. Granted, if they were using PayPal or Google Wallet that would have been an annoying, but rather easy task. But, as I’m sure you suspect by this point, they didn’t want to use the easy option. They wanted to use the most complex, obscure website payment system on the internet. What fun?! After I finished that job (it took a weekend to get it working correctly), I let that client know in advance of their contract expiring that I wasn’t going to renew it and they should find another company for their website services. Last I checked, their website still hadn’t been updated and I spun them off as a client some 3 or 4 years ago.

Sure, I had many great clients, but my aggravating ones easily won the day and forced me out of the third party website management business. It just wasn’t worth the aggravation.

Today, I keep Usable Web Solutions, LLC open and I use it to manage and build my own suite of websites. You’re reading my personal blog site – JerseySmarts.com. In the coming weeks, I plan to release some new websites and reintroduce some of my old websites that I’ve retired over the years. None of these websites will have input or management-level requirements from anyone on the outside of Usable Web Solutions, LLC (and as the guy who owns and operates that company, what I’m really saying here is that I’m going to manage the suite of websites myself). Having all of my websites managed under my own banner and operated by me and me alone should make the entire management process flow much easier.

That’s your quick update on Usable Web Solutions, LLC. It was my first small business and the first major success that I had as a business owner. Here’s hoping for many more similar successes in my future!

Don’t think that you need to be an academic or an ultra emotive person to discover these particular guides in your life. You can find this guiding wisdom all over the place – if you look. You can find deep philosophical guidance in the words that a coach speaks to a player, in the intangible lessons on character that a teacher gives to a student, or even in the advice your doctor gives you about general health.

Guidance that is typically not warped by moral relativism is widely available – if you just look for it.

For me, I’m guided by lessons from my family and my faith and, in many ways, by my educational experiences. Being guided by those lessons allows me to make decisions in my life that I’m very comfortable with and that ultimately lead me to a life of no regrets – without the stupid “you only live once” attitude that the moral relativists encourage.

Yet, sometimes I consider whether I might have made different decisions in life and thus the creation of this blog entry. If you’ve been reading my blog for a while, then these considerations certainly shouldn’t come as a surprise to you since they focus on my student loans, my health, my entrepreneurial exploits, and my education. You might consider the writing below the “lessons learned” from my experiences on these issues. I’m not sure if you’ll find this interesting, but here we go. Below are some of my personal thoughts about what I might have done differently if I had a magic time machine… or something!

Paying Back My Student Loans
My biggest financial accomplishment in the last 3 and a half years was repaying some $104 thousand of my $121 thousand in student loan debt. Today, I have enough money to repay the remaining $17 thousand, but since I’ll very likely be buying a home in the next few months I’ve opted not to give those funds to the government just yet. And that would be the first lesson learned in my ultra aggressive student loan repayment from the last 3 and a half years. Namely, I could have relaxed just a little bit with the repayment of my United States Department of Education Direct Loan to afford me a larger down payment for the home I’ll be purchasing. Along with maybe not being so aggressive in repaying my loans in the last year, if I could jump in a time machine I’d tell the 18, 19, 20, and 21 year old versions of myself to start repaying the loans while I was still in school. I was making decent money while I was in college. It would not have been a problem to make $300 – $500 payments each month while I was in school. That would have lowered the debt boom that I felt after I graduated from graduate school in 2006. Second lesson learned – begin repaying your student loans while you’re still a student, if you can… and you probably can.

Taking Out Student Loan Debt
This one goes hand-in-hand with the lesson learned above and is probably pretty obvious, but if I could jump into that time machine and go back to 1999 – 2003, I’d tell my younger self to not take out as much in student loan debt. Specifically, I would have dramatically reduced the amount of nonacademic student loan debt that I took out while I was both an undergraduate and graduate student. The job that I held the longest while I was a student was working for the landlord of the apartments that I lived in. When he initially offered me the job, he wanted to work a deal where I got paid a little bit less each week, but my rent would be free. I didn’t like the idea of losing money in my hand today but still working for it, so I took out additional student loan debt to make bulk rent payments twice each year. On average, I was paying about $600 per month in rent (it was a little bit less when I first started working there and a little bit more when I left). If you do the math, that’s $600 in rent each month multiplied by 12 months in the year equals $7,200 in rent each year… multiplied by the 3 or 4 years that I worked for the landlord equals… a lot of money that I didn’t have to take out in student loans. The lessons learned here is to take advantage of legitimate cost saving deals if they’re offered to you and try not to take out too much in living costs when you take out student loans.

Slowly Building Usable Web Solutions, LLC Instead of Attacking the Market
Switching of student loans and on to one of my entrepreneurial efforts – when I started Usable Web Solutions, LLC over 7 years ago, I took an aggressive approach to the local web development market in the northern shore area of Monmouth County. That aggressive approach paid off in the short-run with UWS generating nearly 50 clients in its first 2 years of operation. Let’s be honest – to generate nearly 50 clients in a company that I was really running part-time on the side without much effort is pretty damn impressive. One of my mistakes in building up those clients, though, was focusing on undercutting the existing web development and maintenance market. If a competitor was charging $3,000 to design a website, I’d charge $1,500. If they were charging $50 per month for maintenance and hosting, then I’d charge $30. Undercutting the market brought me clients, but it didn’t bring the tremendous amount of revenue that you would think comes along with that number of clients signing up in a short period of time. Also, I gave my nonprofit clients a discount, but I never actually marked that discount down in my official paperwork. That cost me quite a bit of money that I could have saved come tax season each year. The lessons learned here are to very carefully select the methods by which you attack a local market when starting a company and to be selective in the clients that you choose to work with in a start-up. Another lesson I learned was to do a little bit more research into the tax implications of discounts before offering them to your clients!

You Should Be Calling Me “Doctor” Right Now
The student loan and website stuff above and the other items you’ll read below are annoying. But the thing that really bites my ass is that I didn’t stay in school after I graduated from graduate school in 2006. Without question, I should have stayed in school and gotten my doctorate. Just to show you how close I was to getting one, the graduate program that I was in required 45 credits for a masters degree and 72 credits for a doctorate. You probably did the simple math and saw that I might have been 27 credits away from a doctorate – not correct. I graduated from the masters degree program with 54 credits, putting me 18 credits away from a doctorate. EIGHTEEN CREDITS. Want to know what’s worse? Since I graduated with masters degree, I’ve successfully completed a 15 credit graduate certificate program and I’m just about 6 credits into a post-masters certificate program. That’s 21 more credits on my academic resume… with no doctorate at the end because they were at a different academic institution than where I received the masters degree! You might think that the lesson learned here is to go back to my original graduate institution and finish the job and you’d be correct in a way. I’m not entirely sure that a doctorate in the same discipline that my masters degree is in is what I want to accomplish academically. Silly, right? The lesson learned here is that if you’re incredibly close to achieving an incredible goal, then focus your energy on achieving it!

And Then There Was The Weight Loss… And Gain
Ahhh… one of the reasons that I started writing this blog way back when was because I wanted to chronicle – in some form or another – the weight loss journey I was going on back in the early 2000s. After I graduated from college in May 2003, I was a big guy; probably logging in around 385 pounds. I don’t know exactly how my weight got to that point, but it did and I have horrible pictures to prove it. Then during the spring of 2004, my Father had some health trouble including a heart attack and stroke (neither of which impaired him at the time, thankfully) and a good friend of mine got married. In the wedding pictures, my big body takes up huge portions of each picture that I’m in. It was embarrassing. At the time, I knew that my Father’s health was deteriorating and that I wasn’t doing myself any favors socially by being that big of a guy so I resolved that my Father would see a healthier me before he died – and if there was a little bit more fun in my social life because of it, then that wasn’t a bad side effect. And then I ate less, worked out more, and lost a bunch of weight. To be exact, I lost 125 pounds in a year and reached 260 pounds – a weight that I hadn’t achieved since I was a wrestler in high school (and when I weighed that much while wrestling heavyweight in high school, I was pretty damn dominant). But the honeymoon didn’t last and I remember the exact day that the pendulum started swinging back in the other direction.

I was standing in my kitchen trying to figure out what to have for dinner. And some random flashes went through my mind of when I weighed 385 pounds and I would make a whole box of pasta, eat it with almost an entire jar of sauce, and drench it in different cheeses. During that flash, my taste buds went bonkers in my mouth because when I was 385 pounds, I thought that tasted good. And then something horrible reawakened in me and I made a whole box of pasta for dinner that night (with the sauce and the cheese and so on). As you might imagine, it made me sick. And getting sick allowed me to avoid the gym for a few days… which allowed me to continue eating some of the foods that I hadn’t had in over a year (candy, for example). And eating that stuff also got me sick… which, of course, led to missing more gym sessions. And the cycle back to gaining weight had begun. At some point when I crossed back over to 300 pounds, I sort of got that mental block in my head again that I couldn’t be healthy because it took too much time and effort (starting graduate school while working full-time didn’t help). Then I graduated from graduate school, got a new full-time job, my Father’s health deteriorated and I spent more time traveling to see him at the hospital, I spent more time building the website company on the side, I spent more time volunteering, etc, etc. And I gained back over 100 pounds. A few summers ago, my roommates and I had a weight loss contest that I should have won with no questions. I started the contest at 363.6 pounds and ended it weighing 314.6 pounds. Losing nearly 50 pounds didn’t win me the contest and over the course of the following months I gained most of that weight back. The lesson learned here? Well, there’s probably too many to list out and I’m sure each person has their own takeaway from this brief story, but the lesson that I learned is to not give up your successes so easily. Fight, damn it. And when you can’t stop the bleeding (metaphorically speaking), seek help. I didn’t have to regain those 125 pounds nearly a decade ago. There were people who would have helped me turn the tide back around in my favor, but I didn’t reach out and I regained much of that weight.

Writing More Often and More Thoroughly
This one is interesting because every few months/several times each year I hop onto this blog and write something like, “I’ve got a bunch of half-written entries that I’m working on for you, so stay tuned!” Meanwhile, if you are staying tuned, then you’re tuning into nothing. I mean how many entries have I even posted so far in 2013? This one makes 5, right? Pitiful. And yet, I find writing to be a very cathartic experience. It clears my mind of the craziness and hectic nature of my day-to-day working life and entrepreneurial efforts. Plus, I enjoy writing. I enjoy putting my fingers to work on this laptop and having something very tangible that is, I hope, of some higher level quality at the end of those efforts. In other words, writing allows the creative aspect of my personality to come out and take form. Although, when I write these blog entries I am keenly aware of trying to keep them short and sweet (not this one, obviously). Sure, sometimes you’ll read something that goes on and on (like this entry), but I would really enjoy writing more of these longer, extended entries so I can tell fuller, more thorough stories about my life, experiences, and thoughts on different issues. The lesson learned here is to make time for those things that soothe your mind and put your body at ease. For me, writing these entries accomplishes that goal and I should find more time to write fuller entries.

And there you go, folks. Those are some of the lessons that I’ve learned along the way and some of the things that I might have done differently. Thankfully, each of the setbacks or concerns that I’ve noted above were (and still are) easy to address in a head-on manner; or it is easy to overcome the unintended consequences of each of these items. There’s more to write about, of course, but if you read everything above, then you’ve just read the equivalent of an 8 page academic paper and sometimes you need to know when to call it quits and save some more for next time!

Happy Five Year Anniversary!

And, honestly, that strategy pretty much worked.

However, what I learned as I went along was that my original intention of focusing on websites for start-up businesses was a losing proposition. The truth is that many local start-up businesses do not (and will not) generate any revenue from their website. And as we saw over the last few years with the tough economy, when times are tough companies begin to cut costs. So, if you’re a small business owner and you have to decide what gets cut in your budget – do you opt for cutting your website services or for cutting your salary?

I think we all know how that usually ends up…

Over the last few years, I’ve had a surprisingly large number of clients simply stop paying me for contracted services (i.e. deadbeats). In fact, altogether I’ve had 36 contracted clients since I opened up Usable Web Solutions, LLC. Actually, that’s not a bad amount of clients to sign up over a five year period considering that this website company is my side gig after my day job, teaching at the local university, and teaching at the online college. But to get back to the deadbeat clients – of the 36 contracts I signed in the last five years, 12 of my clients turned out to be deadbeats.

It’s an astonishing number when you think about it. A full third of my clients either just stopped paying, were horrible clients and screwed me out of contracted revenue, or just randomly disappeared. It’s outrageous. But, like I said above, I learned as I went along and what I learned was interesting on its face, but not totally surprising.

When I was working with outside clients, the chances of me getting screwed over were 1 in 2. However, when I was working with websites that I had a direct stake in, the chances of me getting screwed over were 0%. Some of you may ask, “what does it mean that you had a direct stake in the website?” Good question. As it turns out, of the 36 contracts that I signed over the last five years, 10 of them were with myself! That’s right – my best client looks at me in the mirror every morning.

Websites that fall within the boundaries of me having a stake in them include the one that you’re reading right now – JerseySmarts.com. In addition, I own 3 professional wrestling websites, 2 fraternity websites, 2 websites that are nothing more than domains right now, the actual Usable Web Solutions, LLC website, and a photo hosting website for my Mother’s eBay sales. Over the course of the last five years I’ve actually owned more than these 10 websites, but I’ve been shedding the websites that don’t turn a profit.

About two years ago, it became glaringly apparent that the majority of Usable Web Solution, LLC’s revenue was earned via advertising on the websites that I had a direct stake in. Further, it became apparent that with at least half of my outside clients screwing me over, chances were that I was wasting my time with them. So I began doing what any good businessman would do – I began shedding the outside clients and increasing my investment in the revenue generating websites.

From my perspective, this change in strategy from focusing on local nonprofits and start-up businesses to focusing on websites that I have a direct stake in paid off. For example, in its first three years of operations, Usable Web Solutions, LLC was losing money each year. Sure, it wasn’t losing huge sums of money, but it was losing money nonetheless. However, in the last two years the company has lost much less money. Now, some folks will read that and say that it’s still losing money and that’s true. But there’s no comparison between losing, say, $1,000 during one of the first three years of operations and losing, say, $20 during one of the last two years of operations.

Besides, the truth is that these losses are simply based on income versus expenses. Anyone who works in accounting could look at my books and know that, in terms of real dollars, Usable Web Solutions, LLC has been generating revenue since I started shedding the deadbeats. It’s been great, actually.

And that’s about as succinct a wrap up that I can provide after five years as a small business owner! I suspect that during the next five years I’ll continue this trend of shedding third party clients (I still have some) and focusing more on the websites that I have a direct stake in because – at the end of the day – it makes smart business sense.

For example, I’m sure that not many people who are first time visitors to the website realize how big of a story I am telling with my student loan repayment. There are a lot of ways to feature that more prominently on JerseySmarts.com and I have a few good ideas on how to do make it all happen. Also, since I do own and operate some other websites, I thought that I might take the opportunity that a redesign affords and incorporate some content and elements from those websites into this one, too.

What do you like to see when you come to a blog like this one? Are there any design features that, when you look at them, make you fall in love with a particular website? Let me know!

If you don’t know, that suite of websites consists of the blog that you are currently reading and a variety of professional wrestling websites. When I was younger, I was a big professional wrestling fan. However, as I was in college and then graduate school, I began to grow apart from watching the sport. Plus, I was a big fan of the old World Championship Wrestling (WCW) promotion and once it was bought up by Vince McMahon’s World Wrestling Entertainment (WWE) group, I gradually stopped watching the shows. Once the wrestler that I hated watching the most married his way into the McMahon family and, essentially, wrote the scripts so that he always won at the end of each feud, I was turned off to professional wrestling completely.

And then this upstart promotion out of Nashville and Orlando started putting out a product. I watched here and there, but my watching habits were nothing worthy of merit. Then about two years ago I started watching that TNA Wrestling promotion more and more and more and you know what? It began to grow on me. It reminded me of the old WCW and the old Extreme Championship Wrestling (ECW) and it was fun to watch. More than that, though, it made me want to get back into the business of professional wrestling websites. When I initially started making websites back in 1996, I was making primarily professional wrestling websites (The Balrog’s Lair, The Brood, and Wrestle Universe were the three wrestling-themed websites that I worked with back on the old GeoCities platform).

But this entry isn’t supposed to be a history lesson, so I’ll get on with it!

These days I own three professional wrestling websites – TBLWrestling.com, XHeadlines.com, and TNAStars.com. Of the three, I actively manage and operate the TNAStars.com website. TBLWrestling.com has been around the longest as it has existed in one incarnation or another since 1996. XHeadlines.com was the next site that I created and I think that, for a long time, it was my best work in terms of laying out the design of a professional wrestling website. However, I began working on TNAStars.com on and off during the summer of 2008. Once it was announced that Hulk Hogan and Eric Bischoff were moving to TNA Wrestling during the fall of 2009, I kicked the development of that site into high gear and we went live completely live on January 1, 2010.

On the first day that TNAStars.com was live back in January, it received 2 hits. And believe it or not, that is where this success story begins.

Viewership on the site gradually increased as the news articles were picked up by the various search engines. By the middle to end of January 2010, TNAStars.com was routinely pulling in around 500 hits per day and I was really pleased that the site had a decent presence with less than a month of existence underneath its belt. However, my goal for all of the new websites that I start is for them to be at 1,000 hits per day on a consistent basis – then grow from there. Sometime in March 2010, TNAStars.com began generating 1,000 hits per day, but then the summer months came on and – as has been my experience with professional wrestling websites – the hits began to go down until August, when they started to pick up again.

But I’m always looking for a consistent 1,000+ hits each day and I knew that TNAStars.com was so close. I’m not sure what it took to make the jump, but sometime around the end of September the website began consistently generating 1,000+ hits per day. Then on October 1, 2010, TNAStars.com generated 1,989 hits in a single day – the most in the site’s history. I was very pleased!

Until October 7, 2010 (last Thursday), when the site drew in 3,189 hits in a single day. I was floored at the great response, but knew that hard work always pays off in the end. Last Thursday I began to wonder – how high could this thing go? Then on Friday, the site drew in 3,147 hits – only a small decrease from the day before. But it didn’t stop there…

On Sunday, October 10, 2010, TNAStars.com drew in some 5,017 hits in a single day. Phenomenal! I was convinced that this number was going to be the high mark in the series of banner days for TNAStars.com. Then yesterday came around and wouldn’t you know it, but the website drew in some 8,500 hits in a single day!

Let me put this in perspective and explain why this is significant and worthy of celebration. The most hits that any of my websites ever received in a single day was on June 26, 2007 when TheBalrogsLair.com (which eventually became TBLWrestling.com) received 25,305 hits due to its thorough coverage of the Chris Benoit double murder suicide. Not really something to go screaming around about, but it’s true. The next highest day of hits in the history of my suite of websites? That would be the day before – June 25, 2007 – when the Chris Benoit coverage began. Blech. The story is the same with the third highest day in my suite of websites’ history – June 27, 2007 – Chris Benoit coverage.

You have to go to the fourth highest day in the history of my suite of professional wrestling websites to find a banner day in terms of visitors that were not drawn to the site because of a tragedy! And that day was Monday, March 15, 2004 when TheBalrogsLair.com took in some 7,299 hits in a single day due to its excellent coverage of WrestleMania XX. That was a good day for my professional wrestling websites.

Incidentally, the fifth and sixth highest traffic days in the history of my suite of sites are both Chris Benoit double murder suicide. Annoying.

But all of that changed over this weekend when TNAStars.com’s Bound for Glory 2010 coverage took the number one traffic spot away from the original TBL’s post-WrestleMania XX coverage. And it changed again when the post-Bound for Glory coverage pushed TNAStars.com ahead of one of the Chris Benoit coverage days back on the original TBL.

I hope that the momentum stays with TNAStars.com as it’s a great little website that isn’t bogged down with crap and annoyances. If you’re into professional wrestling, I highly recommend heading over there and seeing what we’ve done. Here’s hoping that the days of growing hits continues for the entire suite of professional wrestling websites that I own!

Now, I’ve had deadbeat clients in the past that simply went away and stopped paying for their services. What’s worse, I’ve had deadbeat clients who were actually my close friends from college and members of the same fraternity as me – two populations that you’d never expect to be deadbeats. However, over the course of this week I’ve had to deal with two deadbeat clients much more than I could have imagined. And what’s more amazing to me is that my contractual obligations to both of these particular deadbeats expired over the summer and they were alerted (numerous times) that they needed to find a new website provider. Did they get off their asses and take care of the online portion of their businesses?

Of course not!

Actually, let me go into some greater detail on one of these idiots… This client’s contract expired over the summer so I sent a notice that I was not renewing services (bear in mind that I hadn’t been paid for any of my services in over a year anyway – the definition of deadbeat). When the contract expired, I took the website down. About a month goes by and the client comes back and is complaining that the website is down. Okay. I told them that the website could very easily be restored if I received the back payment that I was owed.

And, like any good deadbeat, this idiot paid me 70% of what I was owed and I agreed to put the website back up, but make no changes as she requested. Then the deadbeat said that there were no contracts or extension notices in her file so she weren’t even sure if I was their web provider.

What an idiot.

By the way, this is a common tactic of deadbeats and scumbag business people. I know – I used to work for one of the biggest ones in New Jersey. The scumbag business person will act like they are the victim 99 times out of 100 (read on to see how this particular client played the victim this week). Anyway, I went into my files and gave this client copies of the initial contract and the two year extension letter. I also printed another termination letter saying that our agreement was over and ended and that I would be very happy to transfer the entire website off of my servers once I was paid in full. The client responded by contacting me late last week saying to call her when I had a chance. I called her office last Friday and they tell me that she doesn’t work on Fridays. Nice. I e-mailed her that I just left her a message at her office and she said to call her on Tuesday. And, as you might imagine, Tuesday comes around and I called her office at 3pm only to learn that she was already gone for the day. Fine, whatever. I called back on Wednesday morning at 10:30am and guess who’s not in the office yet.

That’s right! You got it! This deadbeat wasn’t even in the office by 10:30am. What type of small business owner isn’t already in motion for a few hours by 10:30am on a Wednesday?!

However, on Wednesday afternoon I receive an e-mail from the deadbeat saying that now it’s Wednesday and I haven’t reached out to her and what’s the problem. Good grief. I sent a pleasant little note back saying that I’ve actually left two messages for her and that I’m waiting for her to respond to either of them. She, of course, did not respond so I gave her a call on Thursday afternoon around 4pm and she was actually in the office.

Now, like I said earlier, deadbeats have to play the role of the victim. When this one got on the phone she said, “Hi.” And I responded with, “Hello! How are you, Deadbeat?” Obviously, I used the deadbeat’s real name. She said, “Fine,” in about as dull and annoyed a voice as you could imagine. And that was the conversation opener. Since I’ve dealt with and worked for scumbags in the past, I knew exactly where this was going and I prepared myself to have some fun. I said, “So I received your message-” and she interrupted me with, “Yeah you claim you’ve been reaching out and you can’t get me. Well, I’m here now.”

Oh, what a pity?! It would appear that this deadbeat is a victim, right? Poor her – sitting there and having to actually do work with one of her contractors! Oh – the horror! It gets better.

So I responded with something like, “Yeah I saw your e-mail. So do you have a new web provider in mind that I can work with to transfer the services?” And she said something like, “Yes. And he’s offering services much cheaper than what we’ve been paying-” so then I cut her off and in my rosiest, happiest voice I said, “Right! So if you could get me his information, I’ll be happy to contact him and work to complete the transfer.”

You see, having worked for a scumbag, I saw that “pity me, I’m a victim” card being played way before this deadbeat began dealing it out – thus why I cut her off when she lied about being offered cheaper services. How do I know that she lied about the cost of the services? Easy! I’m actively engaged in this work and I know what my competitors charge. I typically charge between 25% and 50% of what every single one of my competitors charge (except this one guy who does websites in the area and charges an exorbitant fee – I’m about 10% of his costs).

The conversation pretty much ended after that with the deadbeat saying that she’d e-mail me her new web person’s contact information. I responded with a dreadfully cheery, “Wonderful! Thank you!” Which she followed up with a half-asleep, extremely aggravated, “Bye,” before she hung up. It’s always the same with scumbag business people and deadbeats – they all act the same, they all talk the same, they’re all the victims in situations where they try to screw their contractors. I’ve seen it before, I’ve worked for it before, and I’ve watched it be disassembled before (which is what makes me so good at dealing with these scumbags).

Anyway, I’ll be glad when these deadbeats are out of my portfolio. One of the lessons that I’ve learned thus far in owning a small business is that scam artists and deadbeats will try to take advantage of you all of the time. In my world and with my hectic schedule, I don’t have time for the bullshit so I don’t have time for the deadbeats. Usable Web Solutions, LLC will be a stronger, faster, more profitable company once I get these idiots out of my hair.

And now, after four years of owning a small website company in New Jersey, I’ve decided to share just a few pearls of wisdom that I’ve picked up from the last few years. For those of you who are looking to start your own businesses, maybe this information may come in helpful.

• The Competition Will Lie.Since the economy went south in the last year and a half I’ve learned that the competition – even for a small website company like mine – will do whatever it takes to steal away your business. In my line of work this translates to: No web designer will ever give any credit to any other web designer – ever! And it’s the truth!

  I’ve found that no matter how great, how near-perfect, or how absolutely outstanding a website that you create for a client, some huckster will try to convince that client that you’ve done a shitty job and that they could do a much better job. I’ve been diligent in fighting back against the hucksters which relatively few of my clients have come into contact with (thank God it’s relatively few of them). What always gets me over in the end is the fact that I’m completely truthful and up front with my clients.

  When a huckster says that they can get my client to be the top result in Google searches, I explain to them how they do this by using AdWords and buying the advertisements above certain search results. And then I show my clients the real price to buy these types of ads (dirt cheap) and they compare those prices to what the hucksters try to sell them and they are floored by the difference every single time. These hucksters come in trying to sell advertising packages worth thousands of dollars when, in reality, the service that they “provide” can cost my client nothing more than a few minutes of time and less than $100 each month. Remarkable.

• The State Takes Their Pound of Flesh. Each year I have to pay the State of New Jersey $50 so I can be in “good standing.” I’m not sure why I have to make this payment, but I have to make it every year. None of my company’s contact information ever changes and I have no tax obligations to the state, yet I have to make this payment every year. I don’t have the time to attempt to figure out the State of New Jersey, but I invite you to have a wonderful time trying to understand why I have to make this payment…
• Most Clients Don’t “Get” My Company’s Services. Believe it or not, I actually turn away quite a bit of new business. My reasons for turning away new business usually have to do with my personal and professional time constraints, but sometimes it has to do with sensing a bad thing coming…

  You see, after four years of owning and operating this company it has become very apparent to me that most people don’t understand the difference between a web design and maintenance firm and a “go to guy” for all computer-related problems. For example, I have a client that calls me once every two or three months to tell me that their e-mail doesn’t work. And, every two or three months, I remotely check their e-mail servers and, invariably, they are perfectly fine. Then I go on to tell them that they probably have (another) virus on their computer and that they should call a computer repair person if they can’t get the virus off of the system themselves. I’m a website guy, not a computer repair guy!

  Other times I get clients that want me to do advanced software programming to make their companies integrate better with their websites – I have no idea how to do that stuff! Those are not the type of services that I offer.

• Typically, Friends Are the Worst Clients. I’m blessed to have a great deal of friends and professional networks to tap into if an occasion to do so ever comes up. However, I’ve learned that when friends or professional acquaintances come to me to be their “web guy,” it usually will end in a friendly “parting of ways” after about a year. The problem, as I suggest in the point above, is that my friends and professional associations tend to think that I am going to be more than just a web designer for them because we have that outside relationship.

  Unfortunately, just because I know someone outside of my website company doesn’t mean that I’ve acquired new skills that I will use to their benefit! I offer a price break to those friends and professional associates that choose to engage my web company’s services, but I simply cannot offer services that I don’t know how to do – no matter what my relationship is with the client.

• Some People Are Just Deadbeats. Sometimes you have a deadbeat client and you have to face that fact. You may not want to admit that your buddy or a friend of a friend is a deadbeat, but if they don’t pay their bills on time and they make your life a living hell just to have them meet their contractual obligations then guess what – they’re a deadbeat. I have two or three deadbeat clients that I’m looking to spin off in the coming year. I have to get rid of them – they’re just more trouble than they’re worth and they take time away from my paying clients and new clients that will likely be better to work with than they are…

The final thing that I’ve learned over the last four years is that as long as I keep a day job (which I intend to always keep!), I can’t run Usable Web Solutions, LLC by myself. Thankfully, I have two paid consultants that I can farm different types of work out to when the need arises. I also have two or three other consultants that I can engage on a case-by-case basis.

Here’s to four more great years of Usable Web Solutions, LLC!

Joe's Journal - As it used to exist

If you read that link, you now know that I merged my old blog – Joe’s Journal – with the one that you’re reading – JerseySmarts.com. One year ago today, that merger was complete. I think the results have been great, but you could probably be the judge of that better than I can…

One of my favorite parts of the old Joe’s Journal was that crazy header that I put together by blending all of the different things that crossed my mind at the moment. You might be able to tell from that screenshot, but there are a whole bunch of different things on there including the Monmouth University hawk, Stewie from an early episode of Family Guy, the Arrested Development television show’s logo, a Cross, the American flag, my fraternity’s flag, a Lord of the Rings logo, a Smallville logo, a silhouette of New Jersey, a Rutgers University logo, and a bunch of other stuff. Plus, the main color of the site was yellow.

In general, I never hate on any of my old sites and Joe’s Journal is no different. I really enjoyed that blog since it was my personal blog where I let off steam and commented on a variety of issues (the entries have all been merged into this site, so go back a few years and look at some of the older posts – lots of bitching in there!). However, as I began to enterprise my web design skills and I began creating newer websites with stronger capabilities and better marketing opportunities, I realized that I had to begin eliminating duplication in those areas of my life where it was unsustainable and, really, unnecessary.

On that point, a few years ago I opened up JerseySmarts.com as a place where I could capture some of the writing skills of my friends from college and other people that I’ve met along the way. It never really panned out the way I wanted it to, but that’s okay. Since JerseySmarts.com became a viable source of revenue, I wound up keeping the domain and just uploading my Joe’s Journal entries onto both blogs. It was easy, but pretty laborious in the grand scheme of things. I never wanted to engage in larger marketing campaigns or new ways to present content because I didn’t want to have to duplicate everything. Plus, I felt like the impact of my entries was being thinned since they were available in two locations.

The logical answer was to merge the two blogs and condense my efforts to create a single website with greater impact. I think that I’ve been pretty successful in that effort considering that JerseySmarts.com is both profitable and has a wide readership. Since the merger, I’ve admittedly held back on publicizing the blog to the extent that I originally intended and part of that was because I wanted to ensure that I had the commitment to keep the thing updated. With that, I’m glad to announce that today marks one full year of this blog being updated every single day. In 365 days JerseySmarts.com has had more than 365 entries. I think that’s a pretty significant accomplishment for a one-man show. One of the ways that I accomplished this was taking advantage of the ability to “schedule” a post in WordPress. For example, I wrote all of the entries for November 1st through November 16th (that’s today) on Halloween. Hey, I had the free time while sitting around waiting for trick or treaters, so I wanted to use it productively! I can’t guarantee that I’ll be updating the blog on a daily basis for the coming year, so I might miss a day here and a day there, but I made it work in the last year so I might be able to keep the momentum going in the coming year!

If I had my way, I’d get more people to sign-up for the monthly newsletter in the next year and I’d utilize that newsletter for more than just a recap of previous entries. I think that goal is attainable, but not when the newsletter stands at 26 subscribers. Last month I started a new Google Group which replaced the old newsletter system that I’ve been using for the last year. Let’s hope that it has some staying power, huh?

Anyway, we’re one year into this merger and I think it’s going great. Let me know what you think!

Anyway, as I was talking to one of my clients, we had a discussion about the costs of putting more content on one page and ways that they might be able to do this without incurring additional expenses. A few times I reported that free websites like YouTube and Hulu are a great way to get certain types of video content on a website without using any of your own bandwidth. I repeat – a few times I reported this during our conversation (I had also e-mailed this information to this client on a few different occasions). One of the clients in the room then said to their partner (like I wasn’t in the room), “He’s supposed to tell us this stuff. How are we supposed to make decisions if he doesn’t tell us this stuff?”

Excuse me?

Some of my website clients don’t realize that I’m not a mind reader and that if they don’t ask me a specific question, then I can’t offer a specific answer. Sure, I can give you a general overview on certain aspects of web design if we’re talking about that topic, but I can’t read your mind and predict what your questions will be! Further, how dare someone reference me and my communication skills (which, trust me, are far and above this client’s skills) like I’m not in the room while I’m sitting right there?! This type of arrogance generally makes vendors walk away while telling the clients, “This isn’t going to work for us. Good luck with your business!” All the while knowing that with an attitude like that, they can’t be too successful.

And so we have another in a long line of annoying occurrences that I’ve experienced with my clients in this website company endeavor. Yippee.

Two of the websites that we own are TBLWrestling.com and XHeadlines.com – sites that specialize in professional wrestling. These sites have three t-shirts to literally give away to the first three people who can answer ten trivia questions about the Total Nonstop Action wrestling promotion. There are two XXL Tyson Tomko shirts and one XL Booker T shirt that we need to send off to the first three entrants who get the most questions right by the deadline (this Sunday, January 4th).

So, if you are interested please feel free to head over to this link and submit an answer sheet for consideration. Hey – it’s a free t-shirt!