But I’m not a fool. I know when a brand or a company doesn’t give a damn about its customers. And – after my brief experience in Walmart today – I know what many of my friends and I have thought about the Neptune Walmart for some time – this store does not give a damn about its customers.

The Walmart in Neptune Township, New Jersey does not care about its customers

I’m not going to go off on a rant because I don’t have the time or the inclination right now, but let me rundown the brief series of events that I just encountered. First, my intention in going to the Neptune Walmart was to get two money orders. That’s it – I didn’t need or want anything else.

When I walked in the front door, I noticed there were about ten people in the customer service line (typical at the Neptune Walmart – where they never have enough people working on the front end). Instead of waiting in that line, I figured why not go and buy some stuff that maybe I don’t need, but that I have to get at some point anyway. With that thought in mind, I make my way to the back of the store to the automotive section and after spending about ten minutes browsing around, I picked out two Rain-X windshield wipers (the ones that are $18 a piece – I was feeling good) and some Rain-X bug remover wiper fluid (I like Rain-X). All together I had about a $40 purchase in my hands.

Then I walked up to the front of the store and literally did a double take at the cashier lines. When I tell you that each line was 6 or 7 customers deep, that’s not an exaggeration. In fact, it’s probably an understatement because most of the lines were backed up into the clothing areas.

Some of you might ask, “What could make the lines so long on a Wednesday early evening?” And you’d be asking the right question – partly. One of the major disappointments about the Neptune Walmart is that they have around 25+ cash registers, but typically only have 7 or 8 open for business. They clearly need to have more cashiers operating at all times, so why aren’t they putting more people out there? Do they think that the few bucks they save in personnel costs is worth the aggravation of their customers? Talk about being shortsighted!

After realizing that I wasn’t getting back to the customer service counter without waiting 15 to 20 minutes in line to buy the Rain-X stuff (yes, when you shop at the Neptune Walmart, you typically spend more time in line than actually shopping), I decided to leave the stuff up at the front of the store and leave. As I was walking out the door, though, I noticed that the customer service area had no customers in it, so I redirected myself to get my money orders.

And when I asked the woman behind the counter for two money orders she very politely told me that the money order machines are down and they don’t know when they’d be back up. I looked at her for half a second, smiled, and thanked her as I walked out the door.

As if that wasn’t a big enough, epic failure of a trip to the miserable Neptune Walmart, don’t forget that it was raining today. And when it rains in New Jersey, no one remembers how to drive. Apparently, my neighbors in Tinton Falls and Neptune Township really forget how to drive when it rains because those folks couldn’t figure out how to get out of the parking lot without stopping short left and right, forgetting to use their blinkers, cutting people off, etc. It was misery.

But, believe it or not I’m not that mad at the whole experience because this was indicative of a typical trip to the Neptune Walmart. They just don’t give a damn about their customers. And you know what? That’s okay. That’s their prerogative. Just like it’s my prerogative to not shop there for the next month. That’s right, folks. After today’s abysmal experience at the Neptune Walmart, I’m not going back there for a month. I spend a lot of money at the Neptune Walmart each month and I hope that the good folks at the Ocean Wegmans and Neptune ShopRite enjoy my money because after today’s experience, the Neptune Walmart is on probation.

Unacceptable, Neptune Walmart. Unacceptable.

The familiar Check Out Hunger tickets

CHECK-OUT HUNGER RETURNS FOR 20th ANNIVERSARY YEAR

HILLSIDE, N.J. – Check-Out Hunger, an annual front-end awareness and fund raiser for the Community FoodBank of New Jersey, will be marking its 20th year milestone this fall. This campaign, which began in New Jersey, is run at supermarket chains across the northeast.

The Community FoodBank of New Jersey reports that need for nutritious food is up 30-40 percent at its partner agencies (soup kitchens, pantries, shelters, etc) this year.

In 2009 Check-Out Hunger crossed the $2 Million plateau for the first time. The campaign raised $2,093,086 for food banks across the state. Since 1992, millions of people have supported the program at food markets and online at www.checkouthungernj.org.

Participating food markets include A&P, Food Basics, Foodtown, Kings, Pathmark, Shop Rite, Super Fresh, Wawa, and Wegmans.

This campaign was developed by the Community FoodBank in conjunction with the New Jersey Food Council and supermarket chains with headquarters in New Jersey. Currently the Community FoodBank of New Jersey administers the regional campaign with 14 chains for 32 food banks and affiliates in 9 states and the District of Columbia.

The Community FoodBank of New Jersey, a member of Feeding America, distributed 35 million pounds of food in the last year to people in need in 18 of New Jersey’s 21 counties. Its staff and volunteers fight hunger and poverty not only through the distribution of food and grocery products, but by education and training, and by creating new programs to meet the needs of low-income people. The Community FoodBank of New Jersey has earned Charity Navigator’s highest honor, a four-star rating.

Here’s how people can help:

• Right in their own neighborhood. Shoppers will find a display of Check-Out Hunger donation slips at the checkout aisles in their local food stores.
• Right in their own home. People can donate through the Check-Out Hunger in New Jersey website at www.checkouthungernj.org.
  Also, just a reminder that the retail partners run the campaign at varying times from late September through the end of January, with the bulk of the food stores running it in November and December. There are a list of participating stores on the website.

So, folks, if you’re at the checkout counter and you see the different colored tickets like in the image above, consider donating a few bucks to help the Community FoodBank of New Jersey out this holiday season. Thanks.

Every time a customer purchases products with the ShopRite Partners In Caring shelf tag, they support the brands that support the fight against hunger. At ShopRite, customers are not just filling a grocery bag; they are helping to fill empty bowls for thousands of hungry families in your community.

ShopRite Partners In Caring is the Recipient of the Following Awards – among others:

* Good Neighbor Award – Food Marketing Institute (FMI)
* Retailer of the Year Award – America’s Second Harvest/Feeding America
* Outstanding Achievement Award – Hudson Valley Food Bank
* Crystal Toque Award – Philadelphia and South Jersey
* Outstanding Spirit Award – Monmouth and Ocean County Food Bank
* Connecticut Food Bank – Bill Liddell Award
* Corporate Excellence Award – Food Bank for New York City

Companies that have joined ShopRite in the fight against hunger are marked in stores with the ShopRite Partners In Caring shelf label. By choosing these products, ShopRite customers support manufacturers who contribute to the program.

Each of the 217 ShopRite stores in the six states that ShopRite serves (New York, New Jersey, Delaware, Pennsylvania, Connecticut and Maryland) selects qualified local organizations to benefit from the program. These local food charities use their designated funds to acquire supplies at a food bank.

The back of the box is below. It looks like the designer used a bunch of head shots of the bloggers that were involved in the campaign and then repeated the images as necessary to get the proper size collage. My head shot appears a few different times on the back cover box art. If you’re looking for the easiest image of me to identify, look 8 head shots over right left and one head shot down. I’ve got a suit jacket and tie on.

See me? I’m a celebrity again now!

We are excited to announce another way to help raise awareness of the issue of hunger. ShopRite Partners In Caring, together with General Mills, has launched a video contest, Expressions of Hunger, that challenges everyday people to submit videos using song, poetry, dance or dramatic reading that creatively express the plight of the hungry or offer solutions to the issue of hunger. Up to six grand prize winners will have their stories and photos featured on a special-edition Cheerios box available exclusively at ShopRite stores in September 2010!

We would be most grateful if you would share this initiative with your readers and post a link to www.expressionsofhunger.com for the complete contest rules. The contest is open for submissions from January 1 through March 1, 2010.

So if you’re interested, head over to www.expressionsofhunger.com and sign up! Good luck!

Every time a customer purchases products with the ShopRite Partners In Caring shelf tag, they support the brands that support the fight against hunger. At ShopRite, customers are not just filling a grocery bag; they are helping to fill empty bowls for thousands of hungry families in your community.

ShopRite Partners In Caring is the Recipient of the Following Awards – among others:

• Good Neighbor Award – Food Marketing Institute (FMI)
• Retailer of the Year Award – America’s Second Harvest/Feeding America
• Outstanding Achievement Award – Hudson Valley Food Bank
• Crystal Toque Award – Philadelphia and South Jersey
• Outstanding Spirit Award – Monmouth and Ocean County Food Bank
• Connecticut Food Bank – Bill Liddell Award
• Corporate Excellence Award – Food Bank for New York City

Companies that have joined ShopRite in the fight against hunger are marked in stores with the ShopRite Partners In Caring shelf label. By choosing these products, ShopRite customers support manufacturers who contribute to the program.

Each of the 217 ShopRite stores in the six states that ShopRite serves (New York, New Jersey, Delaware, Pennsylvania, Connecticut and Maryland) selects qualified local organizations to benefit from the program. These local food charities use their designated funds to acquire supplies at a food bank.

Today, the ShopRite Partners In Caring program supports 23 regional food banks and more than 1,400 charitable agencies with food or meal components. With a $2 million annual donation, more than $20 million has been donated since 1999 in the fight against hunger.

For more on the program, visit www.ShopRitePartnersInCaring.org.