There is a lot to write about this particular issue. I could write about how one of my liberal professors is touting the White House’s opposition to FOX News strictly on ideological grounds. One could also write about how Chris Wallace from FOX News Sunday hit the nail directly on the head when he suggested that this White House is filled with a bunch of crybabies. Or one could write about how other news stations are sticking up for FOX. In fact, directly from that New York Times article comes this:

In a sign of discomfort with the White House stance, Fox’s television news competitors refused to go along with a Treasury Department effort on Tuesday to exclude Fox from a round of interviews with the executive-pay czar Kenneth R. Feinberg that was to be conducted with a “pool” camera crew shared by all the networks. That followed a pointed question at a White House briefing this week by Jake Tapper, an ABC News correspondent, about the administration’s treatment of “one of our sister organizations.”

Pretty respectable for the competition to honor the unfair treatment that FOX News has been receiving, huh?

However, I want to focus on two things regarding this issue – the White House’s intentional blur between what is news and what is opinion on FOX News and the game that the White House is playing with FOX News.

First, anyone who studies media or watches a great deal of CNN, MSNBC, and FOX News while reading a diversity of newspapers can tell you that there are only so many ways a company can report a story. When a tornado hits Kansas, you don’t often hear FOX News reporters saying, “A tornado hit Kansas today and the lousy liberals are to blame.” Just like you don’t hear any legitimate reporter on MSNBC blaming conservatives for acts of God. When it comes down to reporting events from around the world, you’re going to read or watch the same report no matter where you go.

However, when it comes to commentary, you’re going to get a divergent approach to “reporting.” Bill O’Reilly calls himself a “humble correspondent.” That’s part of his approach to opinion journalism and there is nothing wrong with that at all! O’Reilly takes a very traditional view on the issues, but that’s okay because he’s hosting a program that is rooted in commentary. Glenn Beck has a staunchly libertarian point of view. Now, those who are not well-versed in political ideology would suggest that Beck is a conservative, but he’s not. So the next time you hear a mass media report or read in a newspaper that Beck is a conservative, then you need to second guess that source of news. Sean Hannity, on the other hand, is a hardcore conservative and there’s nothing wrong with that, either.

FOX News clearly labels these programs as commentary and anyone who knows anything about social interaction beyond “Hello, my name is…” can tell that these programs are NOT news-based! The White House isn’t filled with dummies, they understand that these programs are opinion programs. However, their strategy is to lump the legitimate news departments in with these opinion programs to paint FOX News with a broad, anti-liberal, anti-Obama brush. They know that by doing this, there will be a certain percentage of the population that completely agrees with them and will eventually take over this fight now that it has been brought up at a higher level. It’s a shame that such easily influenced, non-critical thinking people exist to do the White House’s prolonged dirty work.

My second point is that the White House actually managed to do something that they hadn’t been able to do up until they began attacking FOX News, i.e. get the FOX News commentators to STOP digging into the backgrounds of Obama’s staff. Think about it. Glenn Beck single-handedly led to Van Jones’ downfall, which opened up the door for other media organizations to wonder what they had missed out on (read the New York Times article linked above). This, frankly, scared the hell out of the White House and led to them attacking FOX News. If the media is covering itself, then they’re NOT digging into the people who maybe shouldn’t be sitting around the table with the President, right?

Hopefully, people will begin to notice this on a large scale and begin to demand that their White House stop engaging in partisan attacks on the media and, instead, get back to the job of running this country.

And in their article they made the following suggestion:

Since the beginning of March, CNN has fallen behind both the longtime ratings leader, Fox News Channel, which, as the voice of disaffected conservatives, again has an imposing lead, and the upstart MSNBC, which has tried to mirror Fox’s success by steering to the left.

CNN has even dipped behind its sister network HLN (formerly Headline News) on many occasions. Since the beginning of 2009, CNN has finished fourth in prime time among the cable news networks on 35 out of 84 weeknights.

The development raises an obvious question: With its rivals stoking prime time with high-octane political opinion and rant, can CNN compete effectively with a formula of news delivered more or less straight?

Alright, there are a couple of things here that need to be addressed and I’m annoyed that they need to be addressed because I’d prefer to comment on the actual article’s content, not the worldview of The New York Times. First of all, FOX News is not in the lead because it is the voice of disaffected conservatives (in fact, most studies show that more than half of their viewership consists of independent and democratic voters). It is in the lead for a variety of reasons, the biggest of which is that they’ve managed to successfully marry entertainment and news as well as entertainment and commentary.

No one can watch Bill O’Reilly, Sean Hannity, or Greta Van Susteren and suggest that they are not in the midst of some type of performance. O’Reilly has the American Culture quiz, for Pete’s sake! Hannity has the Great American Panel which introduces an X-Factor (usually an entertainer) into the show plus he’s got that Liberal Translator thing which is clearly a form of entertainment. And Van Susteren is constantly jumping out of planes or throwing out first pitches, plus she’s put together two new segments at the end of her show called “Best of the Rest” and “Last Call” to get people staying tuned. And I’m fine with all of this stuff because these shows are commentary and should show some personality. Nothing wrong with that on FOX or any other cable news channel.

My next problem with the view presented by The New York Times is the idea that MSNBC is an upstart company. Are you kidding me? They were a failed cable news outlet before FOX News was even an idea! The biggest problem on MSNBC right now is the unchecked hatred that they allow to spew on their airwaves, not that they have competition from CNN or FOX News. The difference between CNN and FOX News and the folks over at MSNBC is that they allow completely absurd statements to be made without a strong counterpoint. You absolutely will not find that on O’Reilly’s FOX News show, political leanings aside.

The other problem at MSNBC is talent. Who the hell wants to watch Keith Olberman? The man is a failed ESPN broadcaster and MSNBC gives him his own show? What’s next? The Money Hour with Bernie Madoff? Give me a break.

And the problem with CNN is that they cannot fathom that their opinions are anything other than 100% correct and middle of the road. Look, CNN leans left; not hard-left or hateful like MSNBC, but they do lean left. And the thing is – they don’t get it. For example, I posted a few days ago about that crazy woman reporter from CNN that attended one of the tea parties and was so self-centered that she claimed the tea parties were anti-CNN! Ha! Can you imagine that?!

I’ve seen FOX News reporters go into rallies that truly WERE anti-FOX News and present a set of fair questions to the protesters. Maybe the best thing for CNN, MSNBC, and even The New York Times to do is sit down and actually watch a few hours of FOX News for a change.

Update: The real, straight shooting numbers on who is really winning (“hammering the competition” is more like it) in the ratings war are available at NewsMax.com.