Ford Motor (F) said Monday it will charge a base price of $19,270 for its revamped Fusion midsize car and $27,270 for a hybrid gas-electric version.

The 2010 Fusion is due in showrooms this month. The company is hoping it will take market share from the Toyota Camry, which is the top-selling car in the U.S.

Toyota Motor says on its website the Camry has a base sticker of $19,145. The hybrid costs $26,150.

I think it would be great if Ford could compete with Toyota since Ford is the only American car brand that actually has any life left in it. Both GM and Chrysler are essentially worthless at this point and while the masses cry out for better efficiency at a better cost, these two companies aren’t producing. Ford, at least, is trying to address the concerns of the public by giving them what they’ve been asking for – a decently priced hybrid that doesn’t just tout the fact that it is a “green” car, but instead actually delivers value for the money spent on the purchase!

So I’m hoping for two things. First, that the move towards hybrid vehicles continues even though we’re not paying as much for gas these days. And second, that Ford does well with its Fusion Hybrid.

I’m not sure if this is necessary, but I feel compelled to state that I own Ford in my stock portfolio. Just offering some full disclosure.

Plus, as someone who works in a twelve person organization where there are two Prius owners, I can tell you that there is no eco-snobbery going on in my office. My company, however, is moving aggressively into the sustainable energy, eco-friendly market. One of the start-ups that we met with last week is an “upcycling” company called TerraCycle. You may have seen their products at Home Depot, Office Depot, Walgreens, or at Wal-Mart or you may have seen their logo stamped on the back of Oreo or Capri Sun packages (among other places). This is a company based out of Trenton, New Jersey and they are doing some of the best adaptive reuse of garbage that I’ve ever seen.

Their legacy product – worm poop – is bottled in pre-used soda bottles. Their spray caps are models that companies like Windex no longer use that would have otherwise wound up in landfills. Their offices are stocked with used goods from tables to chairs to couches (I can vouch for this as I’ve walked through the place). I encourage you to click on the link above (or the one that is now a permanent part of this blog’s sidebar) to learn more about this amazing company! Click here if you want a review of their bathroom cleaner product.

But to get back on topic – I don’t see any eco-snobbery going on in my part of New Jersey. I think this is because in this state we’re all too busy to have our heads up our asses!