When YouTubeTV raised their prices, I contemplated canceling and being done with cable/streaming television for the second time in two years as I previously canceled Xfinity/Comcast a year and a half or so ago and then just didn’t have cable television for about six months (it was great). However, given that I use the family option provided by YouTubeTV (where others in my family can have their own YouTubeTV account under mine), I decided not to cancel the service… for now.

The one thing that I can say in favor of YouTubeTV and their awful, consumer-unfriendly price increase is that they (poorly) explained the need for the bump in price by providing an analysis of how the increase in the number of channels offered resulted in an increase in the price charged. Okay, fair enough (not “good enough” because it was a terrible decision by YouTubeTV, but fair – I get it). Well, Netflix recently announced that they are raising their prices and sent out this incredibly insulting, non-explanation email that is riddled with more corporate sales speak than actual information and justification. Check it out:

Awful email update/marketing from Netflix

The subject line of this email is, “We’re updating our prices — here’s why.” One would read that subject line and think, “Okay, let’s see what the increase in membership fees is going to be used on this time.” And then you read that email and all they say is that they’re going to keep doing what they’re doing. They justify the fee increase by saying, “This update will allow us to deliver even more value for your membership — with stories that lift you up, move you or simply make your day a little better.”

What?

What does that mean? How, exactly, is Netflix going to bring me “stories that lift you up, move you or simply make your day a little better?” What an awful message to send to your customers! Why not drop the corporate sales speak and, instead, tell your customers the truth? Why not just say, “Hey, production costs are not decreasing and licensing fees aren’t going down either, so if you want us to stay around and if want us to continue making our own shows for you to watch, then we need to charge a little bit more, okay?” What is so wrong with the truth?

Perhaps they do not want to come off as greedy by telling us the truth. Or perhaps that is exactly what the issue is here – corporate greed. Why might this be where my mind goes when thinking about Netflix? That’s easy – they just reported earnings of $6.44 billion (that’s billion with a B, folks). Yeah, they really seem like a company that needs to increase fees on their customers… during a pandemic…

I disconnected everything, threw it to the side and canceled the cable months ago. Instead, now I have a Mac Mini, wireless mouse and a Microsoft Xbox hooked up to my television.

The article talks about how the guy had all of these gadgets – a DVD player, a special remote control, the AppleTV service (which was a major bomb), a gaming system, a cable box, etc. You know the drill because chances are that you have some or all of these peripherals (and more). Then the guy broke free of the confines that are put on us by our cable television services and he created his own entertainment center using other distribution formats.

For example, for movies this guy uses a streaming service from Netflix. For television shows he uses Hulu, Boxee, iTunes and Joost. I don’t know how he manages to watch certain cable programming (how does he get FOX News or CNN or HGTV, etc?), but the fact that this guy was able to disconnect from the cable company is impressive.

Think about that in terms of real dollars from your own wallet. My roommates and I spend about $130 each month on cable and internet plus I spend an additional $35 each month on the cable-fueled telephone. That’s $165 each month to the cable company – an absolutely unbelievable $1,980 per year! That’s ludicrous!

Now how much more do you spend on digital distribution services like Netflix or Blockbuster or cable on demand, etc? The costs begin to add up.

I think it’s great that the guy from this article was able to completely disconnect himself from this system. Somewhere in the article he suggests that he’s paying a total of $40 per month now for his internet and Netflix service. Over the course of a year that’s $480 or a savings of $1,500 each year. Each year!

That’s a lot of money! And it’s got me thinking about how I might be able to disconnect from the cable company once I purchase a home of my own one of these days…