Every time a customer purchases products with the ShopRite Partners In Caring shelf tag, they support the brands that support the fight against hunger. At ShopRite, customers are not just filling a grocery bag; they are helping to fill empty bowls for thousands of hungry families in your community.

ShopRite Partners In Caring is the Recipient of the Following Awards – among others:

* Good Neighbor Award – Food Marketing Institute (FMI)
* Retailer of the Year Award – America’s Second Harvest/Feeding America
* Outstanding Achievement Award – Hudson Valley Food Bank
* Crystal Toque Award – Philadelphia and South Jersey
* Outstanding Spirit Award – Monmouth and Ocean County Food Bank
* Connecticut Food Bank – Bill Liddell Award
* Corporate Excellence Award – Food Bank for New York City

Companies that have joined ShopRite in the fight against hunger are marked in stores with the ShopRite Partners In Caring shelf label. By choosing these products, ShopRite customers support manufacturers who contribute to the program.

Each of the 217 ShopRite stores in the six states that ShopRite serves (New York, New Jersey, Delaware, Pennsylvania, Connecticut and Maryland) selects qualified local organizations to benefit from the program. These local food charities use their designated funds to acquire supplies at a food bank.

The back of the box is below. It looks like the designer used a bunch of head shots of the bloggers that were involved in the campaign and then repeated the images as necessary to get the proper size collage. My head shot appears a few different times on the back cover box art. If you’re looking for the easiest image of me to identify, look 8 head shots over right left and one head shot down. I’ve got a suit jacket and tie on.

See me? I’m a celebrity again now!

We are excited to announce another way to help raise awareness of the issue of hunger. ShopRite Partners In Caring, together with General Mills, has launched a video contest, Expressions of Hunger, that challenges everyday people to submit videos using song, poetry, dance or dramatic reading that creatively express the plight of the hungry or offer solutions to the issue of hunger. Up to six grand prize winners will have their stories and photos featured on a special-edition Cheerios box available exclusively at ShopRite stores in September 2010!

We would be most grateful if you would share this initiative with your readers and post a link to www.expressionsofhunger.com for the complete contest rules. The contest is open for submissions from January 1 through March 1, 2010.

So if you’re interested, head over to www.expressionsofhunger.com and sign up! Good luck!

For example, did you know that according the USDA and FDA guidelines, some forms of Keebler’s snack crackers are “Smart Choice” products? How does that even pass the smell test?! Some text from the Food Democracy Now campaign:

The Smart Choices program was dreamed up by giant food conglomerates like ConAgra, General Mills, Kellogg’s, Kraft, PepsiCo, Tyson Foods and Unilever, together with some industry “experts.” They say its purpose is to help consumers make “smarter food and beverage choices,” but you’ll be surprised to see what they define as a “Smart Choice”: things like Froot Loops®, Keebler Cookie Crunch® and Lucky Charms®.

How about the gumption on the folks that decided Lucky Charms are a “Smart Choice” option? Sickening. Through the use of Food Democracy’s online submission form, it took me no time at all to submit a pre-formatted letter to both the USDA and the FDA regarding the use of these “Smart Choice” labels. The text of the message that was sent is listed below. I encourage you to use the link above to send a message that deceptive labeling is unacceptable.

Dear Secretary Sebelius & Secretary Vilsack,

We urge you to investigate a new front of package (FOP) labeling initiative known as the Smart Choices® Program for potential deceptive and misleading claims to American consumers. At a time when our nation’s children are suffering from an epidemic of obesity and type II diabetes, leading food manufacturers should be trying to encourage eating healthier meals and not peddle overly processed foods high in sugar, fat or salt.

Unfortunately, the new program, led by many of our nation’s largest food corporations, has created a set of standards so loose that products like Froot Loops®, Keebler Cookie Crunch® and Lucky Charms® are eligible for the Smart Choices® label.

It’s outrageous that American companies would try to push food products loaded with as much as 44% sugar on parents who are desperately trying to feed their children healthy meals. Please stand up for our nation’s children and only allow healthy, nutritious foods to achieve this type of voluntary labeling. If this administration is serious about children’s health and nutrition they will enforce strict guidelines related to food products geared towards children and will not allow corporations to engage in deceptive or misleading labeling practices.

If you interested in sending a message to the USDA and the FDA (which takes moments to do), then please head over to this link and check it out.