What’s up, Martin? I couldn’t agree more that the whole SEO “industry” is a scam. The people who sell these SEO “services” are always fast talkers and full of words and phrases that would confuse the typical website owner. It’s a shame that they’ve begun to infiltrate the web design field. I’m thinking of renovating the main Usable Web Solutions, LLC website to add a blog that dispels some of the garbage going around about SEOs and web design in general.

As for SEO, I am convinced it is a scam all together. I think there are things you can do to maximize a website’s potential to land on the first page, but for competitive keywords, it is VERY HARD and almost naive to expect, in my opinion, that some new guy is going to knock down sites that have been at the top for years now. I work closely with our company’s SEO consultant, so I am often asked why a competitor is ahead of us in a keyword, and because I have had it so much with this SEO game, I strongly have to hold my tongue back because all I want to say is that there is no way we will pass “so and so” because whatever they are doing, they are doing it right.

Pay-per-click, I am wondering if that too is a scam as well. Many of the people behind those spam emails who promise you results are certainly hucksters, as you described them. The whole industry is a dirty business and I hate that my job involves it.